Seller Fees |
Low & transparent — listing + small commission tiers |
Variable, can be high — subscription + referral fees |
Lower listing fee, varied final value fees |
Handmade-focused — transaction + processing fees |
Onboarding & Seller Tools |
One-page onboarding, bulk import, analytics dashboard |
Robust but complex |
Good tools but fragmented |
Simple dashboard for creators |
Shipping & Fulfillment |
Local & partnered fulfillment; simple rates |
Fulfillment by Amazon (FBA) |
Seller-managed or 3PL |
Mostly seller-managed |
Branding & Store Customization |
Custom storefronts, shop themes, brand pages |
Limited brand storefronts |
Store pages exist but limited design |
Shop customization for creatives |
Product Categories |
General retail, fashion, electronics, home, crafts |
Very wide — almost everything |
Wide, auction-style options |
Niche — handmade, craft, vintage |
Marketing & Discovery |
Built-in promos, SEO, email marketing, curated collections |
Huge traffic; paid ads needed |
Good visibility via promoted listings |
Community & search tuned for unique items |
Payments & Payout Speed |
Multiple payout options; faster settlement for top sellers |
Multiple options; variable holds |
PayPal/managed payments |
Standard processing times |
Customer Support |
Dedicated seller support + knowledge base |
Large support network; can be slow |
Community + support tiers |
Smaller support, community-driven |
Best For |
Businesses wanting a balanced marketplace with brand focus and lower fees |
High-volume sellers relying on mass traffic |
Resellers, collectors, auctions |
Handmade artists & vintage sellers |